Copywriting is an extremely important skill to have these days, whether you sell products or services, knowing how to craft that perfect message that truly resonates with your audience and encourages them to take action is the difference between making noise online and building a memorable brand.
I’m going to share with you today 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.
You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.
So without further ado, here they are!
1. Always write your sales letter with the individual in mind.
Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.
Go back and find your buyer persona, focus on that one individual that will be consuming your content.
2. Pull them in with the first line.
You’ve got to create interest with the reader, the very first line that they read.
Think about all the content you come across online every single day, think about all that noise you come across and automatically filter it out.
Would you want your audience to do the same with your content? Of course not!
Focus on creating a really strong hook in the intro to keep your audience hooked and continue reading or consuming your content.
3. Use bullets.
People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.
4. Just let your content flow.
When you’re starting to write a letter, it’s very difficult to just start from top to bottom and write everything.
When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out.
You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.
5. Write as you speak.
I briefly touched on this in one of the earlier points.
But it’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want.
Want to see a great example of this? Check out Gary Vaynerchuk from VaynerMedia.
6. Make your communication easy to read.
What I mean by that is using short paragraphs.
Use pictures, bold certain things to bring more attention to them and make it easier for the reader to scan your content. Highlight and underline the important areas.
The fact is, your readers will not remember every word you write, but if you emphasize the most important takeaways, it will become easier to remember.
7. Focus on benefits and NOT the features.
Put yourself in the shoes of the person reading your content, hook the right away with how your product or service will solve their problem.
The number one question that they’re going to be asking is: What’s in it for me?
You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use.
8. Keep the reader interested and engaged.
How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, here are a few ways you can do that:
- You can use graphs.
- You can use pictures.
- You can use audio.
- You can use video.
- Use quoted formats and borders around certain areas.
- Leverage testimonials from past customers.
- Offer free samples to test your offer.
Whatever you’re trying to sell or promote, focus on giving proof that it works or that it would provide benefit to the person that is reading it – screenshots, pictures, testimonials – these are all great things of proof.
So there you have it, folks… 8 quick tips to improve your copywriting skills.
This is not the be-all and end-all of the copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!
I’d like to know what other copywriting skills or techniques you have used and currently use, and how they have improved your conversions, can you share?
